SUSTAINABILITY
POSITIVE LUXURY - THE BUTTERFLY MARK
In 2026, Seaire has been awarded the Butterfly Mark from Positive Luxury as a symbol of the Real Changemakers in luxury. The Butterfly Mark is only ever awarded to brands that meet higher and higher standards for people and nature.
To attain the Butterfly Mark, we passed an expert-led, rigorous, independent assessment built on the foundation of international agreements, global frameworks and standards, and even potential upcoming legislation. The expansive assessment covers all areas of ESG+ principles — Environmental, Social, and Governance.
The Butterfly Mark is a landmark moment in our sustainability journey and is a symbol and a reflection of Seaire’s ongoing commitment to ethical luxury and responsible business practices. We are now part of a growing movement of luxury brands that are transforming luxury, for the good of all.
WHY POSITIVE LUXURY
We place a lot of value in working with and collaborating with well-respected organisations that will help propel our brand to be differentiated within the sustainability space. Seeking out the expertise of individuals whose values align closely with ours is crucial to our growth, which will positively aid our journey in a more impactful and meaningful way. Our engagement with Positive Luxury will further encourage us to constantly evolve, think, and learn about how we can help transform and aid in the healing of our planet and improve our people’s lives.
PATH FORWARD
Sustainability is a journey, and Seaire will continue to seek advancements in its sustainability efforts. The company will actively pursue certifications and memberships with organisations dedicated to conserving and preserving the planet. As Seaire expands, it will further explore scientific innovations to support the development of high-performance formulas that incorporate traceable ingredients tested and validated for safety, efficacy, and purity. The brand remains committed to responsible practices, ensuring that every element aligns with its principles in a balanced and conscientious manner.